The hottest printing enterprise is the leader in t

  • Detail

Printing enterprises: the leader in the digital economy

in the early computer revolution, many authorities claimed that printing was about to die out. Their reason is: how can a static product for most people compete with a dynamic, personal electronic media? However, with the development of the digital economy, printing not only survives, but also prospers. Ironically, the technologies that threatened to eliminate printing not long ago - Internet, personal computers, improved communications and digital networks - are all printed on paper with ink. For the printing front, from books, samples to inserts, magazines, periodicals, printing companies are looking for ways to improve the competitiveness of their traditional printing products, develop the digital way of their products, and provide a wide range of digital support services. At the same time, ordinary commercial printing, once considered the most threatened, continues to stand steadily in front of print buyers and consumers

everything starts with workflow

aggressive printing enterprises have strengthened their products by using digital technology to establish electronic workflow, which not only improves their competitiveness with electronic media products, but also enables these companies to produce electronic media products. In particular, these digital workflow help enterprises shorten the production cycle, improve efficiency, reduce production costs, reuse digital resources, drive database publishing and develop new media products. Recent studies in the U.S. printing industry have confirmed that printing companies are expanding their services, including electronic services and products. At the same time, the Internet, which was originally considered to be the No. 1 killer of printing in Shanxi Province with high coal production, has produced awesome printing products, such as magazines reported on the press and inserts promoted on the press

everyone of us has to keep up with this electronic revolution, whether you like it or not. Traditionally, printing tends to compete at low prices, because the center of competition is price. Price still plays a big role, and even determines who can get these live parts, but more and more winners are printers who can meet and exceed user requirements and expectations. More importantly, today's expectation is not only to print ink on paper, but also to include all non printing services, which will help print buyers or publishers win. If our users win, we will win in the printing industry. Quebecor World, a recently merged company, is expected to have sales of $6.3 billion this year. Its products include magazines, inserts, advertisements, books, samples, special printing, direct mail, number books, and the production and reproduction of CDs

Donnelly's view

printing is our tradition, and we will continue to strive to provide users with high-quality printing. However, due to technological progress and changes in consumer habits, publishers, sample producers, retailers and businesses must adapt to these changes. They now have to reach users through multiple channels. Through the management of resources, from creativity to distribution, we help our users get their users

from design to release, our users need our help to benefit from every link of the supply chain. A user's needs may include printed samples plus pages, followed by direct mail to promote sales. Users only give us content once, and we help them reuse it and distribute it everywhere in various forms. Donnelly is committed to its printing business because the media is both its tradition and open to other potential capabilities. Printing will continue to be an important part of the multi-channel communication process, but we also recognize that our users need to reach end consumers and businesses through a wide range of media, so we strive to provide a complete set of solutions for the operation of printing and electronic markets

the situation of the four major companies

Banta has systematically developed a series of digital products and services to support and supplement its printing products. With annual sales of $1.3 billion, the company provides users with a wide range of services, including publishers of textbooks and trade books, magazines of special interest, consumer or business samples, and marketing materials. The company also provides global project management services, multimedia and software packages, online services and personal health products. According to the company, we are convinced that our users are looking for companies that can manage their digital resources. The need for resource management is driven by the same content used by publishers in printing and pages

we have developed a system that can manage user resources, whether output to printing or Internet. We also help users use e-commerce. In order to help users manage their content, Banta has centralized the media department, providing enterprise resource management, cross media publishing, e-commerce software and services, and developing b-solutions system products. B-solutions integrates many basic digital resource management, popular desktop publishing software, such as QuarkXPress, Internet based e-commerce and various data for printing and publishing become a module. These contents can be integrated according to the needs of different users in all walks of life

Features of

series products

Banta's b-solutions series products and services include:

Enterprise media, an extensive digital resource management system

business software package 1 provides dynamic content

quarkxtension plug-in 1 provides content from desktop publishing to printing

b District -- automatic positioning communication from page to print

print a group of editions on demand, utilize external database resources and digital printing services

banta's enterprise media, an extensive digital resource management system, is a "resource converter" used for printing and electronic output. The business software package provides reliable media resource management and product market information, so that internal and external publishing and market users can use digital content. Digital process is the driver of the future. Traditional publishers are turning to digital processes, and enterprises that understand this technology and manage its structure will have obvious advantages

design the future

in the past decade, Cadmus exchange has made preparations for the promising economy of digital integrated performance. In 1999, the sales volume of the company was 443 million US dollars, providing services such as scientific and technical journal publishing, magazine publishing, packaging and market exchange. The company provides users with a complete set of services from beginning to end. Pay special attention to the production process of users and adopt digital technology. Help users in the science and technology market, whether large publishers, societies or associations, use digital tools to shorten the production cycle

a product developed by Cadmus for users of scientific and technological journals can speed up the re inspection process. The quick check cancels the fax, e-mail and the mail that arrive the next day. This is a well-designed electronic management system, which sends and tracks the status of manuscripts in the process of re examination. Rapid inspection speeds up the re inspection and greatly reduces the cost of users. In terms of manuscript delivery, a typical group spends between us $30000 a year on express delivery alone. Cadmus also helps its journal and magazine users have a variety of publishing options, namely printing or publishing. Cadmus also provides page design and publishing services

external resources with "added value"

an important part of Cadmus' business strategy is the external resources with "added value" called by the company's management. This is an enterprise, which needs to combine the production capacity with the profound knowledge of users' product development to help users achieve their goals. One example of this is that Cadmus helped polar develop a unique product. According to Cadmus, we have strong packaging design and processing capabilities. We help users develop products and increase the sales of films. This is a kind of colored cardboard frame called phototaxi with patterns. This photo frame is sold with Polaroid film. Another example is that Cadmus stationed its staff in some selected consumer locations to coordinate the preparation of all market communication materials. Digital economy will accelerate the practice of external resources. The operation of our users is becoming more complex. Therefore, they are seeking more help, and we are willing to give up traditional practices. At the same time, we have expanded our services beyond printing, so that we can take more responsibility for users and do more work for them. Finally, technology makes it easier to manage external resources

management and distribution

Donnelly is a commercial printing and information service company with a sales revenue of $5billion in the last fiscal year. The company has made many progress in leading industrial resource management and multi-channel content publishing. This is not a small activity. According to the company, this ability brought the company $300million in revenue in 1999

the company provides a variety of products for publishers of samples, magazines, number books and retail inserts, from resource management to logistics and distribution. The new actions include: Donnelly adopts new technologies to meet the changing needs of financial service users, who need some potential, such as dedicated communication, multimedia output, on-demand printing, online cooperation and electronic documents. The company also developed services for users in the capital market, enabling them to share highly confidential documents on the Internet. As a result of these initiatives, 75% of Donnelly's financial services revenue comes from such services

the company is working closely with existing publishing users to turn printed titles into e-books. It will support the recently announced open e-book specification and meet the quality certificate standards of each publisher. Donnelly is working with Microsoft to develop a new capability that enables consumers who use Microsoft reading software to access tens of thousands of electronic books. According to the company, these capabilities will support other electronic distribution formats and on-demand printing. In this way, we will support various publishing requirements of publishers and authors

Donnelly recently released a service called imagemerchant, which is an online service that manages and uses the resources of its business users. Its users can access these picture libraries and other data-based resource libraries, which can be used for printing and application at the same time. E-retailers, publishers and agents can use their resources immediately without having to manage these databases themselves

integrated marketing tools

Donnelly will integrate market analysis tools with imagemerchant to make a printing and marketing campaign more effective. Since 1997, Donnelly's online service has helped retailers establish contact with consumers through e-commerce; The services provided are all-round, including consulting, page design, development and page publishing, content production and market activities. Not long ago, Donnelly's Internet program group released epublish (Electronic Publishing). Epublish ( will design, construct and operate pages for magazine companies. This program also combines tools and technologies such as resource management and sharing and commerce. According to Donnelly company, developing and managing a good station requires a lot of capital and human investment, but many magazines do not have such internal sensors as electronic components 1 resources to develop and support Internet strategy

Copyright © 2011 JIN SHI