The hottest printing enterprises are facing transf

Printing enterprises are facing transformation (Part 1)

in recent years, with the sustained and rapid development of China's economy and the intensification of the pattern of global economic integration, some deep-seated contradictions in economic development have begun to be reflected. The promotion and strengthening of the reform process has become an urgent necessity, especially for many enterprises, Most printing enterprises are at the strategic transformation point where Andy Grove said that the enterprise foundation is about to change significantly

printing enterprises are information processing industries. At the moment of the rapid development of information technology today, the great changes in the information industry must also greatly affect the survival of the printing industry. From this point of view, the printing industry will face industrial transformation. The transformation of the printing industry will change its image as a processing industry and gradually change to a service industry. The transformation of the printing industry can be developed into a modern industry, which can be transformed with the advantage of capital, or the process of transformation can be completed through knowledge and talents

the management of printing enterprises also fully understand the current situation, and countless printing plants are trying to transform. However, due to the lack of technology, experience and capital in the printing industry for the new direction, the transformation of printing enterprises also faces a series of problems

the transformation of the printing industry to the service industry

on the one hand, the development disadvantage of oversupply in the printing industry in recent years has led to vicious competition. The competition among enterprises has been intensifying, and the printing price has reached the point of being as thin as paper. With the power of simply relying on low price competition greatly reduced, printing enterprises began to expand the market by increasing services, and obtain return on investment through high-quality products and services, making the whole industry pay more attention to services, and the service characteristics more obvious

the printing industry has always been a process. In today's large-scale industrial production, the industrial characteristics of the printing industry as a processing industry are prominent. When the disadvantages of industrialization are also exposed, highlighting the artistry of printed matter is an important direction of the transformation of the printing industry. Therefore, printing enterprises improve the quality of printed matter, jointly achieve satisfactory printing quality standards with customers, use their professional advantages to provide customers with design, consultation and advice, maintain close contact and contact with customers, and enhance the interaction between enterprises and customers, This further indicates the transformation direction of the printing industry to the service industry

the service level of printing enterprises that are transforming to the service industry cannot be changed accordingly, and there is still a considerable gap from the popular practice of the service industry. Customers have shorter and shorter requirements for product delivery cycle, higher and higher requirements for printing quality and lower and lower requirements for price. At the same time, they also have higher requirements for the production capacity, responsiveness and adjustment ability of enterprises

Yachang is a typical example of the rapid development and success of private printing enterprises in China, and a typical example of the transformation from printing industry to service industry. In 1995, Wan Jie, chairman of Yachang, put forward the business philosophy that the printing industry is a service industry, requiring employees to do: we should also think of doing what customers can't think of; Not only make customers satisfied, but also make customers moved. This concept quickly made Yachang stand out from its peers. In the next few years, its product quality has maintained the top three in Guangdong, which also makes graphene products have the ability of "needle insertion and water splashing", and has won awards frequently in Hong Kong, China, the United States and other places. The improvement of services is endless, and the learning and catching up of peers are also very rapid

in order to maintain its leading position, in 2000, Yachang further put forward the business philosophy of providing value-added services for customers on the basis that the printing industry is a service industry. Wan Jie believes that in addition to providing customers with exquisite printing products and services, the printing industry must also make full use of enterprise resources to provide customers with more services than printing products and help customers achieve success. This is the content and purpose of value-added services

Yachang Art Museum

in July 2005, the Xixia cultural relics printed by Yachang won the gold medal of the 55th American Printing award. This is the second time that Yashang company won the bennyaward Gold Award, which is known as the Oscar in the global printing industry, with the collection of historical materials and pictures of Mei Lanfang's Tibetan Opera in 2003. On May 29th, 2006, Yachang became the only enterprise in Shenzhen in the second batch of national cultural industry demonstration bases named by the Ministry of culture. Yachang art, independently developed and operated by Yachang, pioneered the publishing system of Chinese art auction market, and established a unique Chinese art database in the world at present; On this basis, through scientific calculation and probability statistical experimental machine, before doing the experiment, the method generates the Yichang art market index (AMI), which can be equal to the wind vane of the art market to a certain extent. Yachang's innovative development from traditional printing to cultural industry provides a reference body worthy of study and reference for the development of the national printing industry and the basic dimensions of the cultural industry according to the shape and foundation map

the success of Yachang benefits from the rapid development of China's economy and the rapid development of the printing industry itself. However, the success of enterprises is inseparable from the continuous development and innovation of entrepreneurs and management. Wan Jie, chairman of Yachang, took the first step, jumped out of printing to see printing, and managed the enterprise as a cultural industry and information service industry. Relying on modern information technology, he tapped cultural resources, prospered the art market, and created a new business model, which was refreshing. The development of the enterprise entered a higher level, stepped into the fast lane, successfully realized the transformation of the printing enterprise, and became a well-known model in the printing industry

the transformation of printing industry to modern industry

the printing industry was originally a handicraft. After more than 100 years of industrialization, it has become an industry with a high degree of industrialization. However, compared with the development of other industries, the development of the printing industry is still relatively slow. In terms of binding process, the industrialization level has weakened after the development from urban to rural areas in recent years. As far as the whole printing industry is concerned, the printing industry can be said to be a traditional industry, which is characterized by low productivity, backward technology and small production scale. Today, with the rapid development of information technology, the printing industry has taken on a new look under the influence of the trend of the times, and has become an industry with a large proportion of high-tech. Therefore, it can be said that the printing industry is in the process of changing from traditional industry to modern industry

for the newspaper printing industry, the introduction of CTP direct plate making technology is a leap in printing technology. The traditional film output and manual composition are not only poor in quality, but also prone to errors, which can not meet the increasing publishing requirements of newspapers. Taiyuan took the lead in introducing the first CTP direct plate making system in Shanxi newspaper circles, making Taiyuan's printing technology reach the domestic advanced level. After one year of use, CTP project has produced new economic benefits: the quality of newspapers has been significantly improved; The full page output has no traces of manual splicing, and the layout is clean and fresh; The reporting time is greatly shortened; It reduces the consumption of paper and ink and saves a lot of manpower and material resources

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