Most popular Takehiko Hiraoka Hitachi construction

2022-09-23
  • Detail

Akihiko Hiraoka: Hitachi construction machinery is optimistic about the development of the Chinese market

Akihiko Hiraoka: Hitachi construction machinery is optimistic about the development of the Chinese market

China Construction machinery information

Guide: Akihiko Hiraoka, managing director of Hitachi construction machinery (Shanghai), told the media in an interview in Beijing a few days ago that it would fragmentary introduce that Hitachi construction machinery's factories in Japan have basically not been affected by the earthquake, and Hitachi construction machinery is full of confidence in the development of the Chinese market. Hitachi construction machinery did not adjust its price due to the earthquake. About the impact of the earthquake in Japan

Akihiko Hiraoka, managing director of Hitachi construction machinery (Shanghai), told the media in an interview in Beijing a few days ago that Hitachi construction machinery's factories in Japan were basically unaffected by the earthquake, and Hitachi construction machinery is full of confidence in the development of the Chinese market

Hitachi construction machinery did not adjust its price due to the earthquake

there are still many uncertainties about the impact of the Japanese earthquake. But the luckiest point is that Hitachi Jianji's factory in Japan is very lucky that we didn't have very big damage

however, due to the impact of the Fukushima nuclear power plant explosion in Japan, there are three hours of power outages every day. The power outage may have an impact on the production that flame retardant ABS and hips are widely used to meet the performance requirements of household appliances on flame retardant and fire prevention. The Japanese government will publish the final results on the impact of nuclear power plants recently. At that time, we can more clearly analyze how much damage the earthquake has caused to the production of Hitachi construction machinery in Japan. In addition, in terms of logistics and transportation, the whole area close to the disaster area is now given priority to rescue resources, rescue forces, etc. The head office is also worried about whether logistics or transportation will have any impact on our production. The Tokyo headquarters said that it will do its best to ensure the transportation and logistics supply of products

of course, it is because some imported parts required for production in March, April and may are already in stock in Hefei Hitachi construction machinery China Co., Ltd., so at least now we can see that it will not affect our production in March, April and may

Hitachi construction machinery has not made any price adjustment due to the earthquake, and 1% has not been adjusted. If there is such a phenomenon in the market, we think he may not be selling the pure accessories of Hitachi construction machinery, or his own behavior to do this price increase. Hitachi construction machinery has no intention of raising prices. But as we know, the price of steel products has increased worldwide some time ago, including the price of coal used to produce steel. Therefore, we are considering that the price rise of steel products may lead to the price rise of accessories, rather than the earthquake

Akihiko Hiraoka in an interview

biggest goal: the annual output of 60000 units in China's production base

at present, the biggest topic for Hitachi construction machinery is to predict the total market volume in China. At the BMW exhibition last year, industry experts believed that the growth rate of the Chinese market should be 17% by 2015. After looking at all aspects of the data, I think it should reach 20%. Now foreign investment is 3%, and then domestic investment is 1%. I think this proportion should reach half and half in 2013, that is, 50% each. By 2013, the total market volume should reach at least 250000 to 300000 units. Therefore, we have also made a major goal in the production of Hitachi construction machinery in China, which is to complete the preparation of 60000 sets of production equipment a year, including personnel and production lines

as for the product, the -3 type equipment launched by Hitachi construction machinery is characterized by its relatively fast speed, which is 15% higher than the -1 type equipment previously launched in the market. You must also know that the front-end working device of the excavator moves, including its rotation. If you let its front-end power rod shrink alone, or let a device rotate alone, many enterprises in China can achieve high-speed operation speed. But the characteristic of ZXG hydraulic excavator of Hitachi construction machinery is that it can shrink the single arm shaft while rotating. We are very confident in this speed. The engine used by Hitachi ZXG hydraulic excavator now is also introduced considering the fuel quality of the Chinese market. It can carry the consumption of fuel of various qualities

as for the market, we believe that the total market volume of foreign brands should reach at least 130000 units in 2011. If domestic manufacturers are added, the whole excavator market should reach more than 200000 units. In 2011, we consider that Hitachi construction machinery China Co., Ltd. in Hefei, Anhui Province should achieve production of 24500 units, import basically 3500 units, and complete annual sales of at least 27000 to 28000 units

we are now making investment and reserves in all aspects of factory equipment, personnel, etc. Hitachi construction machinery hopes to form an assembly line capable of producing 30000 sets in terms of equipment and personnel investment by December 2011. That is to say, from 2012, we can complete the production of at least 30000 units a year, and now our goal is to achieve the production scale of 60000 units in the production base in China

Copyright © 2011 JIN SHI